Ike Appoints Ask Parents to Pre-Register Bay Newsman Tots Beginning School Here
President Eisenhower nominated Carl F. White for Collector of Customs at the Port of Los Angeles. White, 69, veteran editor, would succeed William Jennings Bryan Jr. and was backed by Senators Knowland and Kuchel. Local pre-registration urged for kindergarten to first grade. Holmes Elementary opens for enrollments.
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Ike
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Eisenhower
Carl F. White
Santa Monica
Douglas A. Newcomic
Newspaper Ads Shown Most Trusted By Public in Pepperdine Survey
A Pepperdine College Social Research Laboratory survey finds 40 percent prefer newspaper advertising, with 27 percent choosing television and 7 percent radio. High school grads and middle-income groups favor newspapers. low-income and those not finishing high school lean toward TV. Dr. Thomas E. B. Lasswell notes print is a durable written guarantee of an advertiser’s offer.
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Thomas EB. Lasswell
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