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Newspaper
Long Beach Press Telegram
Location
Long Beach, California, United States of America
Date
Mar 01, 1954
Page
14
Revlon introduces Build-Up an age-defying facial claimed to lift sagging contours and fatigue lines after 10 minutes. The product, priced at 3.50 plus tax, is available at Buffums Cosmetics on the street floor with claims of younger looking skin and a refreshed appearance after use morning or night.
An advertising blurb touts Rinse Away as a new anti dandruff rinse that cleanses scalp and hair without residue. It claims fast, sure results, easy use after shampoo, and compatibility with color rinses with a one ounce bottle priced at $1 in Buffums cosmetic department.
The article promotes Helena Rubinstein Cologne Foam as a new spring fragrance accessory. It describes a whimsical, cloudlike concept of scent and highlights a simple pressurized dispenser that releases lasting aroma across the day, suggesting it becomes a near body-part fragrance.
Sea and Ski suntan cream promises no peeling and no burn while tanning. The lotion is greaseless non sticky and conditions skin with a plastic squeeze bottle option at Buffums Cosmetic Department.
Frances Denney promotes Diet-Form a cosmetic claimed to firm skin and slim the figure. A traveling consultant Velma Semones will visit Buttums Long Beach store March 2 through 6 to explain the product priced at 3 plus fed. tax.
A new and modern lubricating product marketed as gentle and soothing for postpregnancy skin. It aims to relieve tight dry sensations and help the nether region feel cooler and more comfortable after childbirth.
An ad describes Blessed Event as a smooth emollient cream free of greasiness and stickiness. It highlights cocoa butter and olive oil, notes doctor approval, and states a 4 ounce jar priced at 50 and an 8 ounce jar at 2.75 plus tax.
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