Salk Interview and Parade Publisher noted at ad convention
A Parade publisher, Red Motley, discussed using phone probes to learn what the public will respond to, while Otley impressed as a top talent speaker on selling. A Long Beach fireman from the past, L. G. Bodine, is remembered. Erik Flamer spots a “SMOG FREE” sign near Santa Barbara. Old theater remains reveal faded ads and historic Woolworth signage on Fourth and Pine.
MENTIONED IN THIS ARTICLE
Red Motley
Parade
Shim
Laughlin ‘Theater
Fourth and Pine
Woolworth
Bull Durham
Bro.’ Durham
Long Beach
Board UK on School Budget
Long Beach school board approves a tentative 10 to 75 cent tax rate increase with a budget 3 million dollars higher than last year. Public hearing planned for early August. budget submission to county superintendent for alterations and final tax rate setting by local officials.
MENTIONED IN THIS ARTICLE
Long Beach
Board of Education
Dhe
Sehddls
Ae Ee
Ithe County
Arthur A. Knob
Long Beach Unified
Southern
California
Douglas A. Newcomb
Naples Hotel's Glimmer of Return to Life in Historic Legacy
Old owner Ralph Herrera describes plans to revive the Naples Hotel at 103 Ravenna Dr, restoring its exterior while converting 50 rooms into apartments. The four story landmark, once a social hub built near a canal city, will feature a pool adjacent to the building and may reopen the restaurant and bar later. The hotel has shifted from high society venue to wartime housing and postwar closure before its current renovation.
MENTIONED IN THIS ARTICLE
Naples Ho‘el
Ravenna Dr
Ralph Herrera
W. E St
Wilmington
Naples
Herrera
Hershey Chocolate Family
Canal City
A. M. Parsons
Italy
Yeppenett
High Schools Set Five Minute Shift in Schedules
The Board of Education voted to start classes at 8:20 am and end at 3:50 pm next semester at Poly Wilson and Milliken high schools. Jordan skip the change due to crowding. teachers will not be required to stay after dismissal past the new time.
MENTIONED IN THIS ARTICLE
Uni
Board of Education
Poly
Wilson
Pam
California Spiritualists hold 61st annual convention in Illinois
About eight spiritualists and six accredited healers gathered at the Lafayette Hotel for the California State Spiritualists Assn annual convention. Rev Lillian R Courtney warned delegates against medical practices by spiritualist healers and urged education in anatomy before healing. She described mediumship and spirit communications as core to spiritualism and noted the group’s principles affirming continued personal identity after death. The convention runs through Friday.
MENTIONED IN THIS ARTICLE
Lafayette
California
Assn
Lillian R. Courtney
Spiritualist Or's League
California Medical Assa
Courtney
NSAC
Two City Posts Filled as Civic Groups Depart
Harold Hines and Richard Barnes resigned from the Advisory Public Improvement Committee and the Armed Services Commission, respectively, and their posts were accepted by the City Council today. The move clears two vacancies and sets terms for replacements.
MENTIONED IN THIS ARTICLE
ofHarold Hines
Richard Barnes
Armed Services
Blaze Under Control After Town Fire Alarm Reshapes Duties
Fire at a harbor beach area prompted recalls and resignations as officials reorganized amid private duties. A committee sponsor, two advisory posts, and a damaged trash barrel were noted. the blaze caused an estimated $50 in damage and was extinguished by July 8.
MENTIONED IN THIS ARTICLE
Hines
Tidge
Seaside Blvd
Will Te Barnes
Inn
Ehloular
Pasadena
Men
Bel
Tisan L. Odette
Sea Scouts Unearth Opium Cache on Catalina Island
Twenty three cans of opium unearthed by Sea Scouts camping on Catalina Island were disclosed by U S narcotics agents. The cache, found June 16 at Goat Harbor, valued about 16000, was turned over to the Narcotics Bureau for San Francisco inspection. Cans were labeled Lie Yuen Go Old Quality Smoke. Col. George White said others had been buried years ago. A large can in the bureau museum had an 18%
MENTIONED IN THIS ARTICLE
Catalina Island
U. S
Goat Harbor
Narcotics Bureau
San Francisco
George White
Hae White
Bureau
Thriftimart Owners Announce Merger With Pratt Low Co
Thriftimart stores in Los Angeles and Long Beach area merge with Pratt-Low Preserving Co of Santa Clara. The deal involves 36 Thriftimart supermarkets including locations at 4th Street, 2164 Bellflower Boulevard, and M138 Viking Way Lakewood. The announcement came Monday and confirms the combination of Fitzsimons Stores Ltd of Los Angeles with Pratt-Low Preserving Co.
MENTIONED IN THIS ARTICLE
Fitzsimons Stores, Ltd
Los Angeles
Thriftimart
super+ markets
Pratt-Low 'Preserving Co
Santa Clara
Long Beach
4Th St
Bellflower Blvd
Viking’ Wry
Lakenwood
Freeway Link Missing Prompted by City Officials
City officials asked the state to allocate funds to complete the remaining segment of the Long Beach Freeway between Imperial Highway and Atlantic Avenue. City Manager Sam Vickers said plans are ready but funding is absent, with completion target of May 1958 if approved. Three segments are under construction, including Imperial Highway to Florence Avenue and Atlantic to Washington Boulevard, with contracts dated 1957 and 1958.
MENTIONED IN THIS ARTICLE
Long, Beach
Sam £. Vickers
Pacific Coast
Hwy
Santa Ana
Imperial
Atlantic Ave
Vickers
Cal Véar
Imperial Hwy
Florence Ave
White
W. J. Distelli
Ukeprina
Polich
Kral
Washington Blvd
City Council woos long term hospital lease with architects
After a two month delay the City Council approved a 441,600 contract with Ideal Architects to design an adaption of Long Beach Osteopathic Hospital. Councilman Desmond will oppose execution until a satisfactory lease form is agreed. Architects named include Davies Clarke Lockness, Power and Daniel, Montierth and Strickland.
MENTIONED IN THIS ARTICLE
Ideal
Long Beach Osteopathic Hospital
Gerald Desmond
Russell Husted
John Munholland
City Mer
Sam E. Vickers
Husted
Hugh” Ry Davies
Vance Clarke
Robert “Lockness
Power
Daniel
Montierth and
Strickland
Marina Boats Rate Set At .75 Advised By Alamitos Bay
Alamitos Bay Marina advisory committee recommends charging a rate of .75 per foot per month for boat moorings. The rate based on boat length or slip length, whichever greater, aligns with current marina practice. Basin 1 openings near year end. demand for rentals already exceeds supply. Richard Loynes chairs the committee.
MENTIONED IN THIS ARTICLE
Alamitos Bay Marina
Marina
Basin
Basin 1
Richard Loynes
Ward Action Lacking In Butler Offer
A Montgomery Ward spokesman in Chicago said that Ward’s action had been offered by Butler weeks ago to sell Oliver J Hulsey, an agent of seven Ward department stores, with Metropolitan Coach Lines at 256 to Ward’s W. Ocean reported. The issue notes a missing ticket and a $738 sale discrepancy, with references to Seattle and Lakewood.
MENTIONED IN THIS ARTICLE
Montgomery Ward & Co
Chicago
Butler
Oliver J.hulsey
Metropolitan Coach Lines
W. Ocean
Lakewood
Seattle
Mont
Banana Split Curves State Title Long Beach Contender
A green eyed strawberry blonde from Long Beach leads the Miss Universe trail among local entrants. The contest story includes a crash near Disneyland, with injuries to Michael Schwartz and details on a missing driver linked to the event.
MENTIONED IN THIS ARTICLE
Long Beach
Orange ‘County
Beatley
Long ‘Beach
lArbor Rd
Gerald Lyher
Lancaster
Marie
Oper
Orange County
Creek
Ito
Goldye Geaudt
Monogram Ave
Netition
Los
An Creek
Ghielino
Lane Beach
Michael E. Schwartz
Patterson St
Sexside
Floyd H. Duncaiy Jr
Wardlaw
Maine ‘Ave
Disneyland Hotel
Five Youths Injured in Coast Highway Collision
Five youths were injured, two seriously, in a two car crash on Pacific Coast Highway near Bellflower Boulevard. Rita K Williams, 19, of Garden Grove, and Charlene Thomsen, 16, suffered skull fractures. Other victims treated at Community Hospital included Robert Whitaker, 22, and Alfred Lange, both sailors from USS Frontier, plus Mary Ellen Sanford, 16, and Miss Thomsen. Williams pulled onto the highway and was struck by Whitaker’s car shortly after midnight. Whitaker’s party had been returning from a beach party. the sailors were later moved to the Navy dispensary. Police reported two more minor accidents, including a rear-end crash on Anaheim Street near Obispo Avenue involving Debrah Kay Eby, 3, and a fleeing driver later identified as Beryl Millen, 45, charged with felony hit and run and drunk driving.
MENTIONED IN THIS ARTICLE
Pacifi Coast Hwy
Bellflower Blvd
Thomsen
Lang
Debrah Kay Eby
Gerald’ M. Zby
Chester St
Paramount
Anaheim St
Obispo ‘Ave
Beryl, Millen
Gréenbrier Rd
Coupon Book Seller Faces Jury Trial in Local Contest Case
A seller accused of distributing coupon books in a misuse of state business rules and a local contest faces a jury trial. The case centers on a pageant and promotional coupons worth F135 redeemable for services and goods as part of a local Beach area promotion.
MENTIONED IN THIS ARTICLE
Shis
Stephen
Loris
Pedtey
Peice Bunco
Orahge
Marie
Asder
Merchants Beach
Orla Ure
Driver Rushes for Help After Crash Injury to Passenger
A motorist hurrying to a hospital for treatment was delayed Monday night after a collision. Jacqueline N Krause, 35, of the same address as the driver, was struck on the side of the auto. Both were hospitalized with injuries. Marsh also received treatment. Seaside area reported the incident.
MENTIONED IN THIS ARTICLE
Jacqueline
N. Krause
Marsh
Furniture Deal Ends in Theft Accusation
James W Day of 1048 Myrtle Ave was booked in city jail for grand theft after a furniture sale dispute. Robert A Robinson of Lime Ave reported paying $175 by check, discovering the items belonged to a finance company.
MENTIONED IN THIS ARTICLE
James W Bur
Myrtle Ave
Robert As. Robinson
Sb Lime Ave
Heap Big Wampum Through Want Ads
Fragmentary OCR text mentions wampum and money terms in a garbled note. It references Agoravin Indians and early money concepts, but the readable portion is unclear. The item appears to be a damaged piece noting historical currency ideas and a forthcoming discussion.
Also Mentioned on This Page
Salk
Otley
Lve Dept
L. G. Bodine
Rialto
Bodine
Tom
Terry
Santa Barbara
Erik Flamer
Joseph Malone
Rase Ave
Malone
Malcolm, Teley
LES Hotel
Walter L. Scott
J. Holley- Ashcraftistant
Ation
Thel
A-Hind
Ora
Long
Electric
Ft Stout
Wacs
Il. B
Blaze
Catalina
State Highway’ Commission
State Highway Division
Ee Ee
Munholland
Ace
Ward
Gebaram
Marin Satterlee
Bob Whearley
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