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Newspaper
Long Beach Press Telegram
Location
Long Beach, California, United States of America
Date
Jun 22, 1954
Page
19
Long Beach Calif June 22 1954 a beauty feature promotes Lanolin Plus Liquid as a remedy for crow's feet caused by skin dryness. It claims the product supplies lubricants including cholesterols and esters to soften lines, with a $1.00 price plus tax at cosmetic counters.
Home facial routine promises dramatic overnight change using Lanolin Plus Liquid Make-Up. Instructions include hot compresses around eyes, massaging the product into skin until tinging, then sleeping with additional drops for smoother, younger looking skin and faded creases. Also touts five shade range and instant coverage benefits.
An advertising spread extols Lanolin Plus Body Lotion and Lanolin Flus for hair plus a cleansing cream. It touts lanolin rich formulas, luxury feel, and ease of use at cosmetic counters with prices listed, claiming improved skin and hair care for all ages, including men, with emphasis on smoothing and cleansing effects.
An advertisement proclaims Lanolin Plus Hand Lotion makes hands softer without greasiness. It touts cholesterol and esters for penetrating lubrication, claims unbelievable results, and notes a pump applicator and no cap hassle at cosmetic counters.
A vintage ad extols Lanolin Plus Liquid Cleanser as gentle yet cleansing. It touts lanolin’s similarity to natural skin oils, claiming the formula softens while cleansing without harsh drying, and promotes value at one dollar plus tax.
An ad-promotional notice touts Lanolia Plus Shamp en as a shampoo that cleanses and serves as a beauty treatment. It promises hair heighten shine softness silkiness for spring and claims the product costs $1 with no tax at cosmetic counters.
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