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Newspaper
Long Beach Press Telegram
Location
Long Beach, California, United States of America
Date
Jan 25, 1955
Page
5
Dry skin and crow's feet plague women and makeup. Lanolin Plus Liquid promises rapid relief by supplying cholesterol and esters to soften and improve elasticity, reducing lines. It claims immediate after-use effects by next morning and promises transformative, flawless skin with Luxoury Plus makeup inclusion.
Oiliness from excess sebum clogs pores and glazes skin with shine. The ad claims Marvelous Laxouups Purs Liquid dissolves sebum and blends with natural oils to de shine and leave a smoother surface. Regular use promises a more normal looking skin and satisfaction.
A bold cosmetic pitch urges bold lips with Luxoury Plus Lipstick in five striking shades and LaxoLin Plus for lip softness. The LANOLIN Pues Lipstick comes in a proud case for 1 dollar plus tax.
An ad touts Lawxosm Pos For The Hair promising relief from dull dry unmanageable hair. It claims natural shine and softness return with a simple treatment available for one dollar plus tax.
An ad pitches Sudden Date by LaNour Pies as a rapid hair fix for oily stringy curls. Spray through hair and brush to lift curls and set ends, with shimmering silicones to add sparkle and prevent droop on damp days. Priced at $1.25 plus tax.
An old style advertisement touts Lanouin Plus Hand Lotion promising softer hands with cholesterol rich ingredients and privacy, followed by NEW BABY OIL for babies to prevent diaper rash chafing and provide comfort. It claims Lanoutty Plus enrichment and argues buyers get more sleep for $1.
Advertises Lanous Pius Shempoo 4 and Lavorin Pres Shampoo claiming cleans scalp and hair while adding lustre and manageability. Describes softer touch and easy to wave hair with products sold widely.
An old time beauty ad touts Luxotin Plus Body Lotion promising silky skin after bathing. It claims easier girdle wear and a refined look, with a 12-ounce bottle priced at $1.50 plus tax.
A promotional blurb claims Lancing Pevs Liquid adds extra softness and smoothness to skin. It suggests makeup looks become more glamorous and delays crow's feet from showing as people see and touch the results.
The copy promotes Lanouin Prous Liquid as a remedy for early aging signs and fine lines with a softening and smoothing action. It claims effectiveness against a perceived injustice of premature aging and touts superiority over a rival product.
Advertisement-style note claims Lanotin Pius Liquid reduces crow's feet and lines for women in their fifties. It asserts many women rely on the product to erase aging signs and promotes wonder-working effects.
An advertisement touts Lanourn Plus Liquid Cleanser and Laxovia Plus Cleansing Cream. It promises a fresh skin feel after cleansing, with esters and cholesterols for softening without sacrificing cleansing thoroughness. Prices listed as $1 plus tax.
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