Enriched Flavor Cigarettes Claim Unprecedented Taste With Low Tar
Philip Morris researchers locate flavor rich ingredients in cigarette smoke to prove taste does not depend on tar amount. They announce Enriched Flavor in MERIT with 9 mg tar per cigarette and 0.7 mg nicotine. Surgeon General warning appears. Tests claim MERIT delivers equal or greater taste than low tar leaders despite up to 60% more tar in rivals.