Public trust gap in sports stars publicized in Nelson report
A marketing study of 2,500 men citing 260 personalities finds high recognition does not equal trust. Yogi Berra ranks top five in trust, while Cosell shows low trust despite fame. West Coast test links emotion to ad appeal, with Russell highlighted for AT&T. Howard Cosell also plans a political run.
MENTIONED IN THIS ARTICLE
Howard Cosell
Mark Spitz
Rosemary Casals
Alan R. Nelson Research Inc
New York
Abe
Nelson
Cosell
Tion
Turu
Ira Lausman
Yogi Berra
Berra
Stan Musial
Mickey Mantle
Sandy Koufax
Public Trust
Levine, Huntley and Smith
Larry Plapler
Yogi
Plapler
Walt Wesley Co
At&t
Bill Russell
Wesley
Los Angeles International
Russell
James Buckley
Grand Rapids
Howard
NBC
Standings and results span the league and tour
Standings show Milwaukee leading with 56 wins and 23 losses followed by Chicago Detroit and KC Omaha in order. Pacific Division leaders Los Angeles Golden State Seattle Phoenix Portland and noted results include Buffalo defeating Golden State 115 102 and a Lompoc Titans round one win 47 22 in the Orcutt Invitational. Johnny Miller leads the Heritage Classic after a 4 under par 67 in Hilton Head Island.
MENTIONED IN THIS ARTICLE
Ws Pet. G.b. Milwaukee
Chicago
Detroit
Kc-Omaha
Wls
Pet. G.b
Los Angeles
Golden State
Ite
Seattle
Phoenix
Portland
Buffalo
Miller
Open field trims top players as Drysdale topples Rosewall
In a rain delayed round of the American Airlines Games field halves to eight, Cliff Drysdale defeats Ken Rosewall 6-4 6-4 to reach the semifinals. Other results include Newcombe Gottfried Smith Laver Ashe Lutz Okker advancing as the event eyes major prize money while a storm in Georgia claims four lives.
MENTIONED IN THIS ARTICLE
John Newcombe
Brian Gottfried
Califf Drysdale
Stan Smith
Rod Laver
Arthur Ashe
Bob Lutz
Tom Okker
Tucson
Ariz
UPI
American Airlines
Lompoc Track Box Scores Highlight Fast Times and Marks
Lompoc athletes posted strong marks in sprints distances and field events. Notable performances include Axline 10 18.3 in the 2 mile and Solomon 15.3 in the 120 highs, with relay squads from Cab and Lom contributing solid times and marks across events.
MENTIONED IN THIS ARTICLE
Fabing
Smith
Arnold
Barnstead
Moore
Leavy
Jackson
Lambert
W Judy
Ie Lewis
Penny
Staggers
Axline
Saldivar
Coffey
Hemphill
Alcarcio
Cox
Solomon
Alcardo
Mahoney
Cab
Taylor
Hutchinson
Dawkins
Tapia
Wilson
Tantjes
Alcala
Myers
Jeffries
Weinstein
Zorich
Martin
Oliva's first spring homer sparks Twins win over White Sox
In Orlando at Tinker Field, Tony Oliva hit a tape measure homer with one on to lift the Twins to a 7 4 victory over the Chicago White Sox. Frank Duarte and Albert Davila scored stoppage knockouts in Los Angeles, improving Duarte to 10 KOs and Davila to 11 3.
MENTIONED IN THIS ARTICLE
United Press International
Frank Quilici
Tony Oliva
Orlando
Fla
Tinker Field
Chicago White Sox
Oliva
Twins
White Sox
Steve Braun
Jerry Hairston
Bucky Dent
Ken Henderson
Pete Varney
Los Angeles
UPI
Mexicali
Mexico
Olympic Auditorium
Frank Duarte
Frank Granados
Granados
Wolfpack faced by Bruins in NCAA semifinal clash
North Carolina State faces UCLA in an NCAA semifinal with a home crowd supporting State. UCLA arrives as defending champions while Marquette and Kansas await the other semifinal. Wolfpack players express confidence despite UCLA’s recent form and star center Bill Walton.
MENTIONED IN THIS ARTICLE
Greensboro
N.C
UPI
North Carolina State
UCLA
Bruin
Marquette
Kansas
Bruins
State
Wolfpack
Mo Rivers
Foreman Threatens Door Assault in Norton Dressing Room
Police barred heavyweight champion George Foreman from entering Ken Norton's dressing room after a standoff outside the door. Norton had just finished his final sparring session for their March 26 title bout. Foreman, joking afterward, said he was ready to spar and planned to hit Norton hard.
MENTIONED IN THIS ARTICLE
Caracas
UPI
George Foreman
Ken Norton
Foreman
Norton
Also Mentioned on This Page
Joan Ryan
Toronto
California
Titans
Lompoc Titans
Orcutt
Hilton Head Island
S.C
Johnny Miller
NBA
Wil Pet. G.b. Boston
Philadelphia
Pet. G.b. x-Capital
Atlanta
Houston
Cleveland
NHL
Giga Bosta
Matrl
N.Y. Rangers
Torat
Buffs
Detrt
Vancouver
N.Y Isl
Philadephia
Chicg
Atlat
St. Ls
Minnesota
Pittsburgh
Clir
N. Y. Rangers
Boston
St. Louis
Cliff Drysdale
Ken Rosewall
Rosewall
Drysdale
Allen Miller
Harbour Town
Georgia
Lompoc
Cabrillo
Mile — Schankel
D. Judy
Cole
Lows
DeJesus
Lewis
Casey
Greco
Hollister
Jones
Polidori
Brewer
Reed
Wallace
Mintz
Valencia
Rig
Mile — Martin
Fraser
Ski‘s Selectronics
West Ocean
LA Bantams
Albert Davila
Mario Rogelio
Davila
Rogelio
Duarte
BY Bobliley
Grinder
Texas
See i
Robert C
Lilley
Insurance Realtors
H’ Street
Inc Meu
Raleigh
Bill Walton
Norm Sloan
Sloan
Red
Walton
Fremont
So. Thompson Ave
Nipomo
Calif
Coastal Nurseries
North H Street
Xtra
Pines
Monterey, Canary Island —' Aleppo
Fiat Deposit
Barry Colter
Les
Gals
Golden & Biue
Marguerite
N.A.U.S
Lompoc Municipal Pool
Dive West
W. Main ST
Santa Maria
Stateside Office
Unicoms
Unicom
Unicom Systems
Rockwell International
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