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Newspaper
Lompoc Record
Location
Lompoc, California, United States of America
Date
Mar 20, 1969
Page
7
Willie Mae Rogers director of the Good Housekeeping Institute counters modern parenting. She commends mothers for providing shelter food and clothing but laments loss of intimate communication and gracious home atmosphere. She urges prioritizing family spirit discipline and love beyond material adequacy.
Peter Max, at 29, built a design empire from kaleidoscopic posters and plans a broad expansion including Stage 9 department store visuals, revamping Beck shoe stores in 160 U.S. locations, a TV special, a feature film, and a street art show. He earned over $1 million in 1968 and expects 1969 to rise. he also canvasses for positive brands and rejects negative accounts.
He focuses on authentic designs to appeal to under 25 consumers. Max criticizes superficial teen products and urges deeper value in youth marketing. A movie buff and Americana collector he views cinema as broadening minds and predicts fantasy on screen and untapped TV potential.
New York designer Aralee Kazdan, a Cooper Union alumna, crafts Skipsy Doodle toys aimed at six year olds. She links child wonder to nonstructured play and recalls her own rebellion against traditional careers. In a separate notice, the Board of Permit Appeals rejects Fred Maffei’s Telegraph Hill house plan for an 8 by 60 foot lot.
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