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Best selling author touts 1973 direct mail success
Los Angeles reports Joe Karbo claims to be the top selling US author by dollar volume in 1973 with 173000 copies of The Lazy Man's Way to Riches sold at $10 each. He markets via direct mail and full page Time ad, boasting a $100000 beachfront home and other luxuries funded by his book.
MENTIONED IN THIS ARTICLE
Los Angeles
UPI
Joe Karbo
United States
Karbo
Time Magazine
Thad
Tulsa
Okla
Horatio Alger