Never reads advertisements yet influenced by them
This piece argues that even men who claim to avoid ads are shaped by advertising. It notes use of advertised toothpaste shaving cream and cars and suggests opinions echo ad campaigns, showing advertising's pervasive influence on beliefs and choices.
Advertising's Role in Modern Economy and Goodwill
The article stresses that advertising firmly establishes a business in the economy and builds goodwill. Honest promotion demonstrates stability and quality, creating a treaty of faith with customers that must be upheld. It notes bankers will later inquire about a manufacturer's advertising appropriation when considering loans.
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