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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - June 23, 1917, Lethbridge, Alberta THE IJ2THBRIDGE DAILY HERALD PAGE SEVEN NEWS OFTHE AUTO WORLD With the Motorists of South Alberta T After Junia first tho Chevrolet Four-Klnoty "A" takes tho place ot tho model hitherto known as Four-Ninety. Eleven now features nro embodied In tho advance specifications Hent out from the advertising department, and ft slight advance In price barely covers thoso features so that the company really does not announce nny advance in piico at all 'when one considers tho extra fcutures given for tho money. Tho Chovrolet, over since Its introduction Into Canada has appealed to discriminating motorists who wanted Homothing more than merely a conveyance to get from one place to another. The Chovrolet was sought after by motorists who wanted in addition to gracoful doBlgn and comfort, all tho efficiency which makes motoring a pleasure. Now moro than ever does tho Chevrolet Series Four-Ninety "A" appeal to tho discriminating motorist. The new model embodies such features as yacht line body; five demountable rims instead of the clincher rims hitherto found on (ho Chevrolet Four-Ninety; one-man mohair tailored top; sloping �windshield. The car Is painted In beautiful Chevrolet green, nicely striped, which separates it from the cheap car class. The tire and demountable rim carrier are designed with tail lamps and license bracket attachment. Tho front and rear fender skirts have been improved In design so that the car lias a much better appearance both front and rear. The radiator splash guard in front ot tho car gives it a conventional appearance. The extra equipment pf tho Four-Ninety "A" includes robo rail, foot rail, pile carpet on tonneau floor, pock-els on all doors, hand pads to protect doors from fingering and many other attachments generally looked for only in higher priced cars. Tho Chovrolet is sought after by many people who have hitherto owned cars costing $2000 and upward. Buyers find in the Chevrolet every attachment necessary for comfort and convenience in motoring and choose this car because of its quick getaway power, its speed ..and its efficient mechanism. Moreover the Chevrolet Is n comfortable car and has every device that any larger and more ox-pensive car is fitted with. While some of tho people owning cars costing thousands still continue to have in their possession a largo car for touring, they insist on having a Chovrolet for thoir about town driving and to keep down tho cost of gasoline and oil bills as woll as tire expenses. At the now price of $7.">0 f.o.b. Osh-nwn, the new Chevrolet Series 490 "A" represents a new standard of motorcar value. Novor before has a car so completely equipped as the Chevrolet Series 400 "A" been offered at anything like so low a price. In fact (lie Chevrolet 490 "A" will compete with any car selling' at or below $1000. In many points ot refinement it compares favorably with soma cars Belling at over $1000. This low price of the Chevrolet considering its completeness of equipment and its many reflnemonts is made possible by 1ho improved efficiency methods as-woll ns the mammoth buying power of the Chevrolet Motor company. The Chevrolet Motor company of Canada is a unit of a series of Chevrolet Motor companies organ-, ized in different parts of tho world. All theso companies are united as to engineering and experimental departments so that the cost of changes Is distributed ovor so many companies that It is consequently reduced. Moreover tho Chevrolet company is tho largest motor car corporation in tho world nnd controls many plants manufacturing tho various units used In making a motor car. This gives 'the company a guarantee of ample production and prevents thorn from being held up at any time for want ot parts. The motor car industry in Canada is in its Infancy. Pooplo are really just starting to buy cars. It is difficult to estimate tho extent to which tho in- dustry will reach in the course of tho next five years. The Chovrolet Motor company, manufacturing as they do a model suited to tho needs of tho average man who wants a car ample for ovory emergency and pleasing In design bids fair to bocomo the largest producer of motor vehicles In tho Dominion. NATURAL RESOURCES SURVEY. The recent appointment by Sir Gcorgo B. Foster, Mlnlstor of Trade and Commerce, of tho Honorary Advisory Council for Scientific and Industrial ltosoarch has provided an appropriate and exceptionally well equipped governmental agency to take, over nnd expand tho National He-sources Survey initiated over a year ago by Lord Shaughnossy and organized by Arthur �. Little, Limited, of Montreal, as Its directors, with tho support of tho Canadian I'aciflc Railway. Tho Survey was undertaken by the Railway because no other agency was then engaged In a work which was immediately recognized as an essential and fundamental requisite for the larger Industrial development of Canada. It was at tho same time obvious that tho work itself was ono which might with better reason and to greater advantage be carried forward by the government. Tho progress of the Survey hus fully justified Lord Shaughnossy's patriotic purpose, and iias already demonstrated its usefulness in many ways. The obvious relation of tho work to tho published plans of tho Honorary Advisory Council and the possibility of co-ordinating through the council tho work of tho Survey with that of the various Government Departimeliits led Lord Shaughnessy to approve tho suggestion ot Arthur D. Little, Limited, that the survey be transferred to the official authority and direction of tho council as a governmental agency. Tiie proposal having been accepted by Sir George K. Foster and the Council, the Survey will hereafter go forward under Government auspices, and the Immediate direction of .the Advisory Research Council. Arthur D. Little, Limited, will continue its intensive studies of specific Industrial opportunities in Canada with largely increased capital and broader facilities for tho establishment and direction of Industrial enterprise. . ...... WANT PASSPORTS. London, .luno 22.-According to the Dally Chronicle tho leaders of tho Sinn Fein have applied to tiie government for passports for three of their representatives in order that they may go to the United States to lay the case of the Sinn Felners before the people of the United States. Let Us Look Over your Roof or Cornice To see if It needs renewing or repairing. A little work dono now may save you lots of money and annoyance later on. We do all kinds of tin and sheet metal work. Have ample facilities for the largest orders. Prompt attention aud reasonable charges guaranteed. THE DIXON SHEET METAL CO. Rear Stafford Block. LethbrWge, Alta. -4 Trans-Continental Record ^ Broken Time, 7 days, 16 hours, 16 minutes. Fastest time ever made by one man. Best previous motorcycle time 11 days, 12 hours, 10 minutes, made by Oaiinoiiball Baker. Henderson Sets the New Time MORT PRIEST, Agent 511 Sixtl) Street South A I ACTIVE WOMEN Many Women Are Riding The Easily-Handled "Indian Lighlwin" A new �]>ort has been found for tho active woman who loves the outdoor life iii tho Invigorating exorcise obtained from riding tho motorcycle. Over In England where the motorcycle Is In far greater evidence than tho automobile many of tin; riders are women. Costume to them has been no problem at all-the attire adopted for horseback riding has proved an admirable habit. This new exciting sport has no dangers-women in tho States are quickly following their sisters in England. In a machine like tho Indian Lightwin they have found a cycle that Is easily handled, Blmplc fn operation. In particular, as a health-giving, active pleasure for women motorcycling is in every way to be commended. A spin Into tho country is one of tin finest ncrve-sedatlves yet discovered. Its great convenience is a fart no." appeal. It affords (juick, reliable transit to the golf links, bathing beach, country home, or wherever Ui^ need , calls. | liven touring by motorcycle has | been accomplished by Home women, i For example, last summer Miss Adeline and Miss Augusta Van Huren together crossed (he continent, from N'ow York. City to San Francisco, even driving over the difficult V'ilie's l'eak. SCIENTIFIC AID. By request the Kooky Mountain branch of the Canadian Mining Instl-I tute witli the assistance of the Alberta i branch of tho Canadian Society of ! Civfl Kngfneers lias taken charge of ! the distribution and collection of tho questionnftlres in Alberta for Hie Advisory Council. i-i.i' tins purpose a central eommlt-{ointe:i iiv i!u"'" organizations under 1 ho chairmanship of the secretary of the tlocky Mountain branch of tiie Canadian Mining Institute. This is now in receipt, of the li.its and questionnaires. During the prist few days, through the courtesy and assistance of the Provincial Institute of Technology and Art the lists of firms to which the questionnaires are to be sent have been revised and completed. The Provincial Institute in making its industrial nnd commercial survey of the province has already at hand a complete and up-to-dnte lint, of all commercial and Industrial con.-erns in the province. The purposes wlilrh the advisory council lias In mind in making this special enquiry are (1) to interest those engaged in industry and production In what science has done and may he able to do for the more ef- fec'.lve utilization of our resources. (") to discover exactly what is already being done by the industries, the educational institutions and governmental departments In industrial and scientific research and (") to discover how best, the advisory council can assist in * furthering tho development, ot Bitch research work to the end that in both industrial and productive activities waste nmy be reduced to a minimum and every advantage be taken ot what science and research can contribute toward securing greater industrial and productive iefficiency. DECISIVE MOVEMENT IS COMING Petrograd, June 22.-Russia seems about to initiate ono of the most decisive movements of tho outire naif ion. An Important Announcement to Motor Car Buyers -niii:nriinr,:iirirti:j;mr[i .tmiiiir-,ui.. -yirmnmnmn'JSS TS "�'���''"�''Mwrwtniiiiiait.Bg Bay Bis of the Small Car Clas s ill III = t3a gill iig IP stg ill sal 533 III E O.B OSHAWA.ONTJ, i:/. ^,3he t7tew>00sian SERIES-*----- " - A really beautiful small car equipped with> every desirable appointment for comfort and convenience} NOTE EXCLUSIVE FEATURES: Yacht Line Body, extremely graceful. Electric Lighting and Starting System Finished in Rich Chevrolet Green, nicely striped.' Demountable Rims! Sloping Windshield. One Man Mohair, Tailored Top. New design fiont & rear fender skirts. Tire Carrier designed with Tail Lamp and License Bracket Attachment. """" """" _ ' Selective Sliding Gear Transmission with three speeds forward & reverse. Powerful, efficient valve-in-head motor. Speedometer; ammeter; oil indicator light equipment; >obe rail; foot rail; radiator splash guard gives front of car a conventional appearancej pile carpet on tonneau floor; pockets in all doors; hand pads on doors; running hoards linoleum covered, aluminum bound; non-skid tires on rear wheels. ^ CALL ON YOUR NEAREST CHEVROLET DEALER. 1 SEND FOR A NEW CATALOGUE \ SEE THIS NEW CAR AT ONCE CHEVROLET MOTOR CO. of CANADA Limited, Oshawa, Ont) WESTERN PARTS AND DISTRIBUTING BRANCH: REQINA. SASK. sssssssssbisss IIIHIIIIIIHIUIIIIIIItlllllllllllllllUNIUlUlUUUUIilllllllllllilll FOR SALE LOCALLY BY BAALIM MOTOR CO., Lethbridge, Aiberta 111 1S[ lis ysl 111 SB! ill 111 i SI egg Pi ? an 111 :1HIIIIMJ|I| 1 48 ;