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Newspaper
Leavenworth Echo
Location
Leavenworth, Washington, United States of America
Date
Aug 25, 1911
Page
2
Advertising pays when discreet and well planned. Repetition of ads in multiple papers wastes money. use broad circulation tools like circulars to cover the field. A thriving business shows its size by extensive newspaper advertising and ample use of printer's ink.
Echo notes a car shed in the railroad yards west of town to hold three oil tank cars for pumping fuel into a storage tank. The facility aims to avoid winter snow delays as oil burning engines replenish fuel, with oil deliveries possible by late September. The piece also mentions former waiters in Chicago who became wealthy by saving tips.
Governor Hay appoints Dr. Dennis W. King H C Sampson and Rufus R. Wilson to organize Washington exhibits of lumber minerals orchards and agricultural products for the Chicago Land Show November 18 to December 9 and the St Paul Land Show November 18 to December 23. The commission seeks cooperation from state commercial bodies to collect representative specimens and promote Washington to attract new settlers. Inquiries go to Rufus R. Wilson Seattle Commercial Club.
J B Huff and J B Violette appear set to lose about 60 dollars after cashing two 25 dollar checks for C H Lander of Cashmere. Lander appeared in Cashmere at month start, promised more payments, then vanished. Checks were returned worthless. Huff tried to locate him but was unsuccessful.
A comprehensive Alaska exhibit is being prepared for the first Land and Irrigation Exposition in New York near November. The event aims to reveal Alaska’s production to Easterners, with Northwest representation and $11,000 in cash prizes and trophies for farm products to attract attention and investment. Miss B H Nason plans to open a millinery shop in Leavenworth offering ladies ready to wear garments, occupying a Front street building until a better location is found.
Mrs. Fred Reeves hosts Mrs. F. S. Jacobsen at the Lamb- Davis bungalow on Lake Wenatchee. The engagement of Dale Marble to Willia Dee Martin is announced for next Wednesday. At Charles G. Smythe cottage, guests included F. E. Carlquist J. T. McDonald and Dr. Hoxsey with Smythe as assistant. Mrs. Smythe’s fried chickens praised. Edna Featherstone hosted a three course dinner for Miss Doris Ring of Seattle. sixteen guests attended.
Rail line updates list departures east and west with multiple trains and times. Notices detail station work, crew changes, layoffs and travels to Spokane Westminster B C and Seattle. A gravel cut off near Berne and Cascade tunnel work impact service.
Chelan County abstracts report transfers led by H F Cone to Ida B Benton and J G Debord to D S Lemaster among many others. Notes include prices from $1 to $7500 and multiple parcels in Wenatchee and surrounding additions. Also tied to Dills Ore Tracts and Valhalla Orchds with varied lot, section, and township descriptions. A separate item announces Al G Barnes Animal Exhibition featuring a Bengal tiger troupe and other acts with a free 10:30 am parade.
Advertising expert compares business work to medicine urging firms to seek a business doctor when health or performance wanes. The ad frames advertising as a professional service akin to medicine or law.
The Barnes show promises the only real wild animal exhibition on earth with a train of twenty rail cars for transport. It features over three hundred trained jungle and forest animals including a lion that rides horses and elephants that act as barbers. The program showcases bears, monkeys, dogs, seals, and ponies performing a wide range of tricks and acts.
A note from Mr. and Mrs. W. H. Taggart and family thanks friends for sympathy during hardship and urges steady persistent advertising to keep a business name before the public rather than sporadic efforts. The message emphasizes mutual friendship and practical marketing guidance.
John Wannamaker’s view compares advertising to a steady pull rather than jerky bursts. The piece urges consistent, long term newspaper space, continuous copy changes, and fresh ideas to attract customers and boost sales, equating desk space salesmanship with counter salesmanship.
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