Advertising to attract and hold customers in business
A 1908 PSA piece argues fixed costs drop with higher sales and advertising is the key. It urges leaders of low prices to draw new customers and keep them with frequent Saturday specials, while stressing newspapers extend reach beyond local areas and word of mouth is too slow.
Admiral Cervera Dies in Puerto Real
Vice Admiral Pascual Cervera who commanded the Spanish fleet at the battle of Santiago Cuba is dead. Family members were present at his bedside in Puerto Real Spain.
MENTIONED IN THIS ARTICLE
Santiago
Puerto Real
Spain
Pascual Cervera
Cuba
Last Hours of Admiral Cervera Describe Dignified End
Rear-Admiral Eulate commanded the Viscaya at Santiago as events closed. Admiral Cervera, in his final hours, asked that no military honors be paid and showed steady fortitude. He urged relatives not to grieve, remaining conscious until moments before death from heart disease.
MENTIONED IN THIS ARTICLE
Eulate
Santiago
Cervera
Systematizing US note and coin certificate designs
Washington April 6. Assistant Secretary Coolidge approves a plan to standardize United States note and coin certificate designs reducing 19 varieties to nine. Each denomination will feature a fixed portrait such as Washington on the $1, Jefferson on the $2, Lincoln on the $5, and Cleveland on the U S note. other listed portraits include Jackson, Grant, Franklin, and Chase on higher values.
MENTIONED IN THIS ARTICLE
Washington
Coolidge
United States
Jefferson
Lincoln
U. S
Cleveland
Jackson
Grant
Franklin
Salmon P. Chase
New Currency Reform Targets Counterfeit Symbols
The text notes elimination of portraits including Hillegas Monroe Silas Wright Lewis Clark and Mans field along with the eagle buffalo and Indian head on currency. It states these designs will be discarded to curb counterfeiting and a new system is expected to discourage fake notes.
MENTIONED IN THIS ARTICLE
Alexander Hamilton
Hillegas
Monroe
Silas Wright
Lewis W. Clark
Mansfield
Roosevelt Sees Naples Before Sailing for South Africa
President Roosevelt visits Naples with a brief stay as the Hamburg arrives at noon. He is greeted by city officials and local women bearing roses while flowers and a German Emperor remembrance christen the ship. The Admiral sails at 10 p.m. for Mombassa carrying the ex-president and party.
MENTIONED IN THIS ARTICLE
Naples
Hamburg
Roosevelt
Mombassa
Mr. Roosevelt
Markets in Portland show varied grain and dairy prices
Wheat Bluestem $1.18 and other wheats $1.10 to $1.20 per bushel. Oats $39. Barley $30 31. Hay Eastern Washington Timothy $20 21 per ton. Butter Washington creamery 5 to 6 cents per pound. Eggs Selected local 2 cents each. Hops 1908 several grades from 6 to 10 cents. Wool Valley 15 16 cents per pound. Mohair 22 23 cents. Western Oregon and Puget Sound hay ranges noted.
MENTIONED IN THIS ARTICLE
Portland
Hay—Timothy
Willamette Valley
Oregon
Wool—Valley
Washington
Puget Sound
Washington Creamery
Import tariff plan and court power debate in Congress
The article surveys tariff proposals under the Payne bill including minimum and maximum rates and a 20 percent spread after a one year phase, with senators Sparkman Kinkaid and De Armond proposing or opposing various duties and bank deposit rules. It notes Supreme Court authority on constitutional questions and plans for isthmus traffic studies ahead of a Pacific steamship line.
MENTIONED IN THIS ARTICLE
Washington
Taft
Senate
United States
Payne
Sparkman
Fla
Kinkaid
Neb
Supreme Court of the
Representative de Armond
Supreme
High Court
de Armond
DeArmond
Treasury
Secretary of the Treasury
Dickinson
Panama
McLachlan
California
Pacific Coast
Tacoma
House
Isthmian Commission
Flint
Plan Conference Over Boundary Plan
Washington and Oregon move toward a conference on the Columbia river boundary dispute. Governor Hay and Attorney-General Bell will ask Governor Benson and Attorney-General Crawford to meet in Portland or Salem to seek an amicable compromise to avoid full Supreme Court litigation.
MENTIONED IN THIS ARTICLE
Portland
Oregon
Washington
Columbia River
Benson
Crawford
Hay
Bell
F. L. Stewart
Kelso
Stewart
Olympia
C. N. McArthur
Salem
United States Supreme Court
Wheat Prices Surge as Pacific Northwest Faces Shortage
In Portland on April 7 millers pay record prices for Blue stem wheat with bids up to 1.30 per bushel at tidewater and 1.20 at shipping points. Producers hold only a few hundred thousand bushels in Oregon, Idaho, and Washington while demand remains strong and fear grows of imports from east of the Rockies to cover the shortage.
MENTIONED IN THIS ARTICLE
Portland
Pacific Northwest
Oregon-Washington
Oregon
Idaho
Washington
Pacific Coast
Pacific States
Rockies
Kellogg Arguments Began in Standard Oil Suit
Special Assistant to the U S Attorney General Frank B Kellogg filed his brief and began argument in St Louis today after two years of evidence in the government suit to dissolve Standard Oil Company of New Jersey for alleged Sherman act violations.
MENTIONED IN THIS ARTICLE
St. Louis
United States
Frank B. Kellogg
United States Circuit Court
Standard Oil Company of
New Jersey
Fire Devastates Fort Worth Suburb, One Dead
Fire started in a barn due to boys smoking cigarettes. It swept the southern Fort Worth area, destroying property valued at about 2,500,000 dollars, killing one person and leaving thousands homeless on Saturday.
MENTIONED IN THIS ARTICLE
Fort Worth
Tex
First Train Passes St Paul Pass Tunnel Taft
The first train to pass through St Paul Pass tunnel at Taft on the Chicago Milwaukee and Puget Sound railroad ran at noon Sunday. Work trains are now running from the coast to near Missoula.
Also Mentioned on This Page
Henry Herbert Huff
American Press Association
Gervera
South Africa
Seattle
Missouri
Supreme Court
Murdock
Kansas
Andrew Jackson
Salmon River County
Ballinger
Gov. Benson
Supreme Court of the United States
Northwest
Standard Oil Company
St. Paul
Fevaruet Minune
The
L.D. Store Co., Agts
Leavenworth
Garret
Debord & McCoy
Middleman’s
Eagle Dale
Chelan County
A. L. Mitchel
Tharrington
Fae Poe
Harrington
Leavenworth Mer. Co
Leavenworth Market
Martin Christenson
Packing House
Emil Frank
Prop
Tumwater Savings Bank
Leavinworth
Washington Capital
L. Lamb, Prest
M. A. Marley
F. S. Jacobsen