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This newspaper page contains 9 articles. Subscribers can read the full text of each article.
Newspaper
Lawton Constitution
Location
Lawton, Oklahoma, United States of America
Date
Oct 02, 1973
Page
12
The piece notes a changing role for working women in the 1970s, highlighting that working wives increasingly become the target of ads while men neglect family duties. It cites that employed women spend about 27 percent more time reading newspapers than non working women, suggesting implications for newspapers as advertising media.
A Southwest Oklahoma audience in Lawton and surrounding towns is described as highly responsive to newspaper advertising. The Constitution Press reports 29 000 daily subscribers, emphasizing readers desire for factual information to aid buying decisions and the value of permanence in print.
A quirky note on ad placement in newspapers highlights the appeal of advertising space. The piece suggests reader attention shifts with layout and boldness, implying strategic benefits for brands.
TeleTab, the tabloid television guide, is distributed with the Sunday Constitution Press in 34 towns. It reaches more homes than any other Southwest Oklahoma distribution and provides a full week of television schedules and seven days of advertising.
A study analyzes how women shop for household items and major appliances, noting a sparse market yet responsive advertising. The ORC study examines effects of newspaper advertising across five categories including dresses and household goods, and considers ad reach store by store and woman by woman.
An ORC study of 2,023 adults shows newspapers are the preferred news source for college graduates and higher income groups, and readers rely on papers for credible buying information. It finds newspapers beat television in trust and usefulness for purchasing needs.
Franchised new car dealers in the United States spent over 260 million dollars in newspapers last year, more than in radio TV and direct mail combined. Classified advertising drives prospects, and auto dealers confirm it pays big dividends on showroom sales.
A newspaper ad promises delivery to every reader at his preferred time of day, aligning with personal relaxation habits and convenience for enjoying the paper.
A discussion on newspaper co op advertising exceeding 1.7 billion dollars annually. It argues co op blends agency creativity with local retail reach to secure brand preference, noting newspapers carry a large share of national ad dollars and rely on seasoned sales teams.
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