Constitution-Press Advertising in Southwest Oklahoma
Southwest Oklahoma's Constitution-Press serves over 29 000 daily subscribers in Lawton and three towns. Local businesses rely on its reach to drive traffic to stores as readers seek factual, persuasive ads they can study and keep.
MENTIONED IN THIS ARTICLE
Southwest Oklahoma
Lawton Constitution
Morning Press
Lawton
Constitution - Press
Southwest
Oklahoma
Constitution Press
Working Women Overtake Housewives as Top American Customers
The article notes a shift as employed women rise to become the primary consumer group in the U S. It cites that half of women aged 18 to 44 work, and working women spend more time with family duties yet read newspapers more than non working women. TV viewing declines with income and schedule. Newspaper readership remains strong among working women, with 80 percent reading on weekdays and spending 27 percent more time reading than non-working women.
MENTIONED IN THIS ARTICLE
America
Bureau of In
Col
Lege
The Best Position In The Paper
Readers see any advertisement anywhere in the newspaper with eighty two percent of readers opening the average page carrying retail ads. This holds across ages education income levels and occupations and applies to all sections every day of the week.
MENTIONED IN THIS ARTICLE
Heidelberg Beer
Sacramento Bee
Advertising to women boosts planned store visits and sales
The ORC study of 1,383 women finds most purchases are unplanned, triggered by promotions or displays. Newspapers reach nearly all market women and higher newspaper penetration raises follow through on planned visits by about 12 percent, with ads boosting share of mind among the uncommitted.
MENTIONED IN THIS ARTICLE
Opinion Research Corporation
ORC
Qne
Bureau of Advertising
Americans rely on newspapers for news and advertising
A CBC study shows Americans prefer newspapers for news and for buying information. Readers with higher incomes favor newspapers over television 55 percent to 40 percent. People trust newspaper ads more than any other medium, while distrust is strongest for TV.
MENTIONED IN THIS ARTICLE
Opinion Research Corporation
Colve
ORC
CBC
Co-Op Advertising Power in Newspapers and Retail Sales
The piece explains that more than 1.7 billion dollars yearly fund newspaper coop advertising, exceeding magazines or radio. It argues coop melds top agency creativity with local retailer credibility, driving brand preference and direct sales through a nationwide network of 17,000 local newspaper advertising salesmen.
MENTIONED IN THIS ARTICLE
Coop
Fort Sill Cannoneer extends coverage to all post residents
The Cannoneer weekly newspaper serves Fort Sill military and civilian personnel readers. It distributes to over 1496 family living quarters on post and is delivered by carrier to residences. Advertising information available through Constitution Press advertising department.
MENTIONED IN THIS ARTICLE
Fort Sill
Call the Constitution Press
TeleTab Guide Expands in Southwest Oklahoma Reach
TeleTab weekly TV guide, part of the Sunday Constitution Press, covers Southwest Oklahoma with a 16 page supplement. It reaches 050 homes weekly in 34 towns, delivering seven days of schedules and advertising opportunities.
MENTIONED IN THIS ARTICLE
TeleTab
Television Guide
Oklahoma
Constitution
Southwest UK
Tab
Classified Ads Boost Car Dealers Investment
Franchise auto dealers in the United States spent over 259 million dollars on newspaper classified advertising last year, surpassing combined outlays for radio TV and direct mail by about 100 million dollars. The surge highlights classifieds as the primary advertising channel for new-car promotions.
MENTIONED IN THIS ARTICLE
United States
Direct Mail
Also Mentioned on This Page
Constitution-Press
U.s.’S
Availa
Witte
Wee
Audit Bureau of Circulations
ABC
Bureau of Standards
Lelelab
S.W. Oklahoma
Ube
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!