This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
This newspaper page contains 10 articles. Subscribers can read the full text of each article.
Newspaper
Lawton Constitution
Location
Lawton, Oklahoma, United States of America
Date
Jun 27, 1972
Page
7
A Bureau of Advertising survey shows working women now comprise half of adults 18 to 64 and spend more time on work and home duties. They watch less TV with 6.12 hours less weekly and read newspapers more, with 80 percent reading on weekdays and 27 percent more time spent reading than non working women.
Southwest Oklahoma readers rely on the Constitution-Press for local news and store ads. The paper serves Lawton and nearby towns with 29 000 paid subscribers daily and promises complete coverage to help buyers decide. Readers want full factual ads they can study and save.
Readers encounter ads on any page and across all sections. Eighty two percent of readers examine the average page carrying retail ads regardless of age education income or occupation. This holds true across all days of the week.
The piece discusses unplanned purchases by women based on a survey of 1,383 women showing three quarters of buys were not planned a week earlier. It notes triggers like sudden need price promotions displays and newspaper ads and suggests frequent small ads build store images and reduce buyer dropouts.
A 1971 ORC study of 2023 adults shows newspapers are the primary source for news and trustworthy advertising, with higher readership among educated and higher income groups. Classified ads drive auto sales, and readers turn to newspaper ads for factual buying information and dealer costs.
The piece explains that newspaper co op advertising amounts to over 1.7 billion dollars annually and dwarfs magazines and radio. It argues co op blends agency creativity with local retailer reach, backing a coast to coast network of about 17 000 local salespeople to drive retail brand sales.
The piece argues newspaper advertising is a safer investment as it reaches readers at their convenience with consistent circulation and steady reader interest. It touts Constitution-Press audiences as reliable, with ads on every page and all day effectiveness.
Extend coverage of the Fort Sill market with The Cannoneer a Friday publication distributed to all personnel on post and mailed to over 1400 family quarters. The Cannoneer covers Fort Sill people and activities and offers advertising opportunities via the Constitution Press.
TeleTab the televi sion guide claims broad reach in Southwest Oklahoma with a 16 page supplement from Sunday Constitution Press. It airs in 34 towns delivering a full week of schedules and seven days of advertising space, reaching over 20,000 homes weekly.
Auto dealers in the United States invested over 260 million dollars in newspapers last year, more than combined radio TV and direct mail. Classified ads proved the best source for attracting prospects quickly, explaining their heavy newspaper spending.
We want people to find what they are looking for at NewspaperArchive. We are confident that we have the newspapers that will increase the value of your family history or other historical research. With our 7-day free trial, you can view the documents you find for free.
People find the most success using advanced search. Try plugging in keywords, names, dates, and locations, and get matched with results from the entire collection of newspapers at NewspaperArchive!
You can also successfully find newspapers by these browse options. Explore our archives on your own!
Browse by location and discover newspapers from all across the world.
Browse by date and find publications for a specific day or era.
Browse old newspaper publications to find specific newspapers.