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Americans anxious over nutrition study finds willingness to pay more
The FDA division of consumer studies reports 59 percent have seen nutritional labeling and many use it in shopping. Sixty five percent will pay at least 10 cents more, 56 percent 30 cents, and 40 percent 50 cents extra. The survey of 1,664 shoppers notes gaps in understanding labels and nutrition basics.
MENTIONED IN THIS ARTICLE
Division of Consumer Studies
The
Food and Drug Administration
FDA