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Advertising and Taste Shifts Spark New Answers
New York AP reports Florence Skelly of Daniel Yankelovich Inc says ads reflect evolving values and may not create tastes. She notes rising female careers, blurred gender roles, changing success signals, life quality over wealth, and growing skepticism about the American dream, urging case by case brand analysis.
MENTIONED IN THIS ARTICLE
New York
Association of National Advertisers
Florence Skelly
Daniel Yankelovich, Inc
Miss Skelly