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Women now send most Valentines in shift toward female buyers
Women will send about 80 percent of all Valentines this year, says Steven Shannon of the Greeting Card Association. He notes women now outnumber men in Valentine sending and that the practice has broadened beyond sweethearts to mothers and others. The first U.S. Valentines publisher was Esther Howland in 1840, and this year about 400 million Valentines will be sent with total retail sales around 45 million dollars, up about ten percent from last year.
MENTIONED IN THIS ARTICLE
United Press
WEW York
Steven Shannon
The
Greeting Card Association
Shannon
U.S
Esther Howland
Mt Holyoke Colege
Massachusetts