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Drake and American push edgy campaigns to boost college branding
Higher education marketers push bold ideas to stand out as enrollments slip. Drake University faced online ridicule and alumni backlash over a bold D motif while American University embraced the "Wonk" identity to highlight its political and intellect ties. Despite mixed reactions, institutions persist with branding as enrollments dip and private giving grows in importance.
MENTIONED IN THIS ARTICLE
Drake University
Des Moines
Iowa
Drake
Robert Moore
Chicago
Lipman Hearne
Cedar Rapids
Fritz McDonald
Stamats
Debra Lakehart
Awl
Adweek
Jennifer Jahde Bedell
Leawood
Kan
Inside Higher Ed
Northeastern University
Higher
Mad Men
Bob Brock
Parker
American University In
Washington
Teresa Flannery
University Communications and Marketing
American
Flannery
Northern Arizona University
Tom Bauer
Manuel Bale Ceneta
American University
Phaedra Elliott
Maura Hanlon
Tonei Glavnic
Caroline Sheedy