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Tracing tech lets diners see where turkeys were raised
In Texas markets Honeysuckle White pilot lets shoppers text a code on the bird to learn its farm origin, view farm photos, and read the farmer’s message. Darrell Glaser, a Milam County turkey farmer, raises about 600,000 birds yearly for Cargill Inc. The program aims to reconnect consumers with food sources and expand traceability across brands as U.S. poultry moves toward branded transparency.
MENTIONED IN THIS ARTICLE
Wichita
Darrell Glaser
Texas
Milam County
Glaser
Cargill Inc
Cargill
Mary Fund
Kansas Rural Center
Cargill and
Tyson
Fund
U.S
Simon Shane
North Carolina State University
Shane
Deborah Socha
Honeysuckle White
United States
Turkey
Nielsen Global Ingredients
Socha