Tofu moves toward mainstream with ads and recipes
Marketers push tofu as a national staple with campaigns for Mori-Nu and Hinoichi products. Promotions include coupons, a recipe book, an exercise video, and a newsletter reaching 7,000 customers. A new lite variety boosted sales by 30 percent in a year.
MENTIONED IN THIS ARTICLE
Morinaga Nutritional Foods Inc
Bucher & Russell Advertising
Los Angeles
Mori-Nu
Susan Bucher
Bucher & Russell
Tom McReynolds
Hinoichi
Harry Tanikawa
Panda Express
Dodger Stadium
Tofu Cheesecake Recipe With Lemon and Graham Crust
A Los Angeles Times Test Kitchen note describes a tofu cheesecake using kinugoshi soft, firm, and extra firm tofu with lemon peel and juice, vanilla, arrowroot, and a graham almond crust. The filling bakes 60 minutes at 350, chills 24 hours, yielding 8 servings with per serving calories and nutrients. Tasters preferred serving at room temperature for softer texture and richer flavor.
MENTIONED IN THIS ARTICLE
Los Angeles Times
Tofu Creations From Dana Jacobi's Soy Kitchen
A compact guide to tofu based dishes including stuffed French toast with semolina bread tofu and fruit, a savory mushroom and egg substitute scramble, a refreshing tofu orange smoothie, and a smoky tempeh hash. Recipes use brandy soaking, soy milk, egg substitutes, and pantry items to deliver creamy, rich textures with flexible serving options.
MENTIONED IN THIS ARTICLE
Dana Jacobi
Pantry Clam Pasta Quick Dinner from Weekdays Are Quick Meals
A pantry friendly clam pasta recipe uses canned clams, tomato paste and clam juice to make a fast sauce. Cook spaghetti al dente, toss with garlic tomato clam sauce, parsley and Parmesan, serving four with a hearty 628 calorie per serving.
MENTIONED IN THIS ARTICLE
Time-Life
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