Social media hinders traditional greeting cards industry
The rise of social media and online messaging is cutting demand for paper cards, forcing Hallmark to close a Kansas plant and eliminate 300 jobs while shifting production to Leavenworth and Lawrence. Digital options grow with apps and partnerships, and rivals like American Greetings expand online card design capabilities.
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Kansas City
Melissa Uhl
Facebook
Hallmark Cards Inc
Kansas
Hallmark
Topeka
Lawrence
Leavenworth
Pete Burney
U.S
Greeting Card Association
White Plains
N.Y
Pam Danziger
Stevens
Shutterfly
Cleveland
American Greetings
Osceola
Ark
iStock
U.S. Postal Service
Hallmark Inc
Miss Manners advises etiquette in digital age notes
Judith Martin of Miss Manners guides handling sincere sentiments amid texting email social media and cards Formal events and intimate expressions still demand handwritten notes while casual occasions permit email or text if tasteful Avoid e cards or mass e invites and skip proposing by text Focus on personal handwritten messages for weddings and sensitive sentiments
MENTIONED IN THIS ARTICLE
Kansas City
Judith Martin
Miss Manners
Facebook
Martin
Universal Uclick
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