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Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
Oct 10, 1996
Page
3
The National Safety Council report shows total accidental deaths at 93,300 in 1995, up 2 percent from 1994, with alcohol related traffic deaths rising 4 percent to 17,274. Motor vehicle crashes remain a major portion of fatalities while drug overdoses and poisonings drive the uptick.
The National Safety Council reports accidents as the top cause of death for under 38s and the fifth overall. In 1995 sports deaths included football, parachuting, hang gliding, swimming, hunting, and diving fatalities. Poisonings reached 10,000 deaths, up 11 percent, with home poisonings surpassing accidental falls for the first time. Total deaths 7,300.
FTC data show U S cigarette marketers reduced total advertising and promotion outlays by 1.2 billion dollars in 1994 to 4.83 billion, the first drop since 1986. The decline centered on consumer coupons and multi pack discounts, while magazine ads rose and domestic cigarette sales increased.
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