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Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
Nov 27, 1941
Page
14
Lingerie trends for Christmas 1941 feature glamourous gowns and slips in black and white, with rayon fabrics that stay white longer. Hand made pieces from Yolande emphasize rare laces and flattering silhouettes, while practical robes and bed jackets offer cozy luxury for readers in bed.
Yolande says the modern woman needs pajamas and matching robes as part of the Magerie wardrobe. The statement highlights cozy home attire as essential fashion.
A holiday gift guide touts coats for girls of all ages. It highlights a bright plaid reversible coat with detachable hood for teens, cavalry twill coats for school and best wear, a bright rathcoat set for younger girls, and versatile multi-piece ensembles including four-piece sets that can be worn in four ways. Fleece wrap-around coats offer casual warmth.
The item highlights colorful Christmas coats for girls with holly red, winter-green, and blue tones. It advises visiting local stores for the coat daughters want most and notes gift subscriptions to the Journal-World have risen, with special gift cards mailed to arrive before Christmas for a year of daily messages from Lawrence.
Lingerie cases come in sets or separately and are ideal gifts for birthdays and anniversaries. Quilted silks and satins in pastels ivory or white are monogrammed for a personal touch. Sized for small items slips or gowns they aid efficient packing for the traveler.
The piece advises buyers to choose high quality even if cheaper fur, urging women to find a fine fur coat under the Christmas tree as a symbol of the holiday. It promotes practical shopping for festive gift fur during the season.
The article argues Latin American fur imports bolster hemisphere cooperation and defense by supporting trade balances and dollars. It lists furs from the region such as jaguar, ocelot, guanaco, chinchilla, and tropic seals, and notes popular and luxury items like muskrat, sable, mink, silver fox, and novelty furs. It highlights fashion uses from coats to accessories and sport coats for Christmas gifts.
The ad urges shoppers to buy coordinated accessories for men including their fiancés brothers and fathers. It touts matching sets as stylish and desirable and encourages holiday gift buying this year.
A cheerful guide extols practical and colorful men’s gifts for Christmas including shirts, ties, hose, pajamas, suspenders, socks, jackets, handkerchiefs, and monogrammed items. It emphasizes variety, coordinated colors, and personal touches to please any man.
A concise note likens mail subscriptions to receiving a daily letter from home, inviting readers to consider phone contact at 22 for details.
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