Sponsorship shifts reshape NASCAR Cup era
At Richmond a massive settlement and 2005 schedule overhaul dominated talk as Nextel's role in NASCAR grew lighter. Once deeply tied through Winston sponsorship, RJR's influence waned while Nextel emphasized autonomy, noting NASCAR handles rules and scheduling. Former Winston executives reflect on a different era of close sponsor involvement.
MENTIONED IN THIS ARTICLE
Richmond
International Raceway
Nascar
Nextel
RJ. Reynolds Tobacco Co
Winston Brand
Nextel Communications
Michael Robichaud
Winston
RJR
France
Cliff Pennell
Nextel s NASCAR sponsorship shift and marketing push
The transition from Winston to Nextel in 2003 shaped NASCAR marketing with a 750 million, 10 year deal. Nextel moved from low profile to aggressive brand presence, spotlighting fan experiences, media functions, and on track outreach to attract young audiences while explaining sponsorship choices. Him Utter notes coverage for ThatsRacin.com.
MENTIONED IN THIS ARTICLE
Nascar
Nextel
New York
Times Square
Winston
Robichaud
NASCAR All Star Event Details at Lowe's Speedway
At Concord North Carolina Lowe's Motor Speedway the race weekend features a 2 1 2 mile quad oval with the Nextel Open offering 48200 to the winner and a 1 003 500 top purse. Qualifying Friday 5 05 p m and race Saturday 8 p m local time. Dennis Setzer leads the Truck Series points with Carl Edwards 32 back as Kyle Busch heads to Nazareth for the Goulds Pumps event.
MENTIONED IN THIS ARTICLE
KPX TV
Motor Racing Network
Jimmie Johnson
Dennis Setzer
Mansfield
Ohio
Carl Edwards
Lowe's Motor Speedway
Kyle Busch
Nazareth
Goulds Pumps
ITT Industries
NASCAR schedule changes spark 2005 fan voting debate
Last week NASCAR revised the 2004 Nextel Cup schedule and a reader poll asks which 2005 change is most anticipated. The All-Star Challenge features a fan vote granting one driver from the preliminary race a main-event berth, prompting talk of a potential “Pity Pass.”
MENTIONED IN THIS ARTICLE
Nascar
Racin top picks race drivers and standings
The list ranks drivers led by Dale Earnhardt Jr with three wins and eight top tens in 11 races. Jimmie Johnson bids May sweep at Lowe's 2003, Jeff Gordon and Matt Kenseth praised for consistency, plus Labonte Stewart Newman Harvick Kahne and Kurt Busch noted for recent form and top ten status.
MENTIONED IN THIS ARTICLE
D. Earnhardt Jr
J.johnson
J.gordon
M.kenseth
T.stewart
R.newman
B.labonte
Kevin Harvick
K.busch
E.sadier
K.kahne
M.martin
McMurray
R Watlace
Marlin
J. Mayfield
D. Jarrett
Wis
C. Mears
R.gordon
R. Rudd
J. Burton
M. Waltrip
Racin
Dale Earnhardt Jr
Jimmie Johnson
Lowe's Motor Speedway
Jeff Gordon
Matt Kenseth
Bobby Labonte
Charlotte
Ferko suit reshapes NASCAR dates and Texas plan
Bruton Smith may pay 100.4 million dollars for a Texas Cup date as part of a settlement related to Ferko v NASCAR. If the trial verdict goes NASCAR's way Texas could miss a second date, but a settlement now promises a 2005 Texas race and a favorable comparison with ISC deals for Martinsville and Richmond. Fans are urged to act, filling Darlington's seats and supporting Southern 500 tickets to blunt moves away from historic venues.
MENTIONED IN THIS ARTICLE
Texas Motor Speedway
Bruton Smith
North Carolina Speedway
Ferko
Nascar
Texas
North Wilkesboro
Speedway Motorsports Inc
International Speedway Corp
Martinsville
ISC
Richmond
SMI
Las Vegas Motor Speedway
Rockingham
Darlington
Kansas
Seattle-Portland
Also Mentioned on This Page
Jim Utter
Knight Ridder Newspapers
Him Utter
ThatsRacin.com
Knight Ridder Digital Network
Concord
Ken
Kerry Earnhardt
Kyle Petty
Ricky Rudd
Jimmy Spencer
Burton
Jeremy Mayfield
Tony Stewart
Darrell Waltrip
Fox
Ryan Newman
Kasey Kahne
Kurt Busch
Bristol
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