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McDonald’s buys Aroma to enter British coffee bar scene
London reports a shift from tea to coffee as McDonald’s purchases Aroma Ltd., a 23-shop chain, in a deal estimated at 16 to 24 million dollars. The move follows Starbucks and Costa in Britain’s growing café culture, where customers seek quick, euro‑style coffee in bright, casual venues.
MENTIONED IN THIS ARTICLE
London
McDonald’s Corp
U.S
Hamburger Giant
Aroma Ltd
McDonald's
United States
Britain
Southeast
Sara Jenkins
Pret A Manger (Europe) Ltd
Starbucks Coffee Co
Seattle
Costa Ltd
Aroma
Lizzie Baldwin
Joshua
Andrew Barrett
Apax Partners and Co
Italy
Greece
States
Barrett