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Oscars help network reap ad dollars with higher ratings
The Academy and ABC moved the Oscars to Sunday and started earlier to keep East Coast viewers longer while attracting strong TV night engagement. Advertisers target the 18 to 34 demographic, with more than half of women watching and many viewers noting ad attention. Major campaigns debut for Pepsi, Gap, Kodak, Charles Schwab, and Merrill Lynch, aiming to capitalize on the telecast’s broad reach.
MENTIONED IN THIS ARTICLE
Academy of Motion Picture Arts and Sciences
ABC
East
Michael Davies
Hollywood
MediaCom
New York
Jon Mandel
Joe Mandese
The
Myers Report
Pepsi Cola
Coca-Cola
Joe Pesci
Hallie Eisenberg
Aretha Franklin
Isaac Hayes
Marlon Brando
Don Corleone
Pepsi
Lipton Tea
the Jeffersons
Bruce Willis
Gap
Rebecca Weill
Weill
Dwight Yoakam
Queen
Kodak
Charles Schwab
Merrill Lynch