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Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
Mar 06, 1940
Page
17
The piece notes a shift toward stylish, personalized home décor as Mrs. American Home-Maker embraces glamor and drama. It cites Victorian, Early American, French Provincial styles, mixed periods, and a move to color and texture in fabrics. Retailers offer free decorating advice tying into national magazines.
A reader notes a dining room furnished in Chip Pendale mahogany would be charming with a Georgian green wallpaper or painted walls and the Journal World classified page promotes readers and results.
The article highlights a spring lamp boom with varied styles from Victorian hurricane lamps to modern sans opaque designs. Chrome wood oxidized finishes and new parchment shades dominate showings while decorative lamp shades and materials like homespuns chintzes and blocked prints promise fresh room beauty. In Bogliasco Italy bread is baked in fish and bird shapes.
Curtains rise to mid Victorian style this spring with pin dot marquisette flounce curtains and pastel organdies. Bedroom windows lead the trend alongside ensembles for living rooms and kitchens, featuring lace patterns and easy laundering designs amid muted soft tones. In contrast, Canada’s 1937 steel output reached 1,401,011 tons, the highest since 1918.
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