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Political campaigns lean on social media over traditional media
Candidates in Kansas races increasingly bypass mainstream outlets, favoring online platforms like Facebook and Twitter to control messages. Experts note the trend toward micro targeting and direct supporter engagement, while warning campaigns will eventually need traditional media for late stage broad reach.
MENTIONED IN THIS ARTICLE
Margie Wakefield
Davis
Daily
Kos
Chapman Rackaway
Fort Hays State University
Daily Hos
Sam Brownback
Brownback
Genevieve Wood
The
Daily Signal
Conservative Heritage Foundation
Mark Dugan
Dugan
Rackaway
Matt MacWilliams
University of Massachusetts In
Amherst
Kansas
Facebook
Twitter
Clay Barker
Kansas Republican Party
GOP
Barker
Barack
Obama
Kyle Perkey
Democratic Party
Senate
House
Perkey
Fort Hays