The Rising Cost Of Winston Cup Sponsorship In NASCAR
The article explains sponsorships for next season now run about 15 million per car with 1 million per associate, a massive rise from the 1980s. It contrasts the 5 million threshold with modern needs and outlines costs for luxury logistics, parties, travel, and driver appearance fees to show a full season can exceed four million, with total spend near five to four and a half million depending on options. It notes inflation and the shift from affordable budgets to top tier funding for teams like Mark Martin/Roush Racing, Dale Jarrett/Yates Racing, and Jeff Gordon/Hendrick Motorsports.
MENTIONED IN THIS ARTICLE
Barry Dodson
Sage
Rusty Wallace
Dodson
Mike Bliss
Mark Martin
Roush Racing
Viagra
Dale Jarrett
Yates Racing
UPS
Jeff Gordon
Hendrick Motorsports
Dupont
Junior Johnson
Cale Yarborough
Nascar
Onship
Formula One
Richard Petty
David Pearson
At a Glance NASCAR Gateway and Related Races
Carquest Auto Parts 250 at Gateway International Raceway Madison Illinois today features qualifying at 7 p.m. and the race at 8 p.m. on TNN. The 1.25 mile egg shaped track hosts 200 laps for 250 miles with Jeff Green leading the standings and Chevrolet dominance noted. Next up is Kroger 200 in Clermont Indiana.
MENTIONED IN THIS ARTICLE
Madison
Ill
Gateway International Raceway
Dale Earnhardt Jr
Jeff
David Green
Fountain
Colo
Jeff Green
Fender
Gateway
Randy Lajoie
Kroger
Clermont
Ind
Formula One German Grand Prix Lite at Hockenheim
Hockenheimring hosts the German Grand Prix with qualifying on Saturday at 6 a.m. and the 45-lap race Sunday at 7 a.m. Ferrari leads the standings as Mika Hakkinen trails, while last year Eddie Irvine won for Ferrari. Next race is the Hungarian Grand Prix on Aug 13 in Budapest.
MENTIONED IN THIS ARTICLE
Cicero
Ill
Chicago Motor Speedway
Juan Montoya
Dario Franchitti
Montoya
Michael Andretti
Brooklyn
Mich
Andretti
Roberto Moreno
Lexington
Ohio
Hockenheim
Germany
Speedvision
Hockenheimring
Eddie Irvine
Ferrari
Mika Salo
Michael Schumacher
Mika Hakkinen
Spielberg
Hakkinen
McLaren
David Coulthard
Schumacher
FIA
Austria
Coulthard
Budapest
Benson and Ince Fight for Sponsorship at Pocono
Johnny Benson and James Ince run a plain white car in NASCAR with no steady sponsor. After a solid fifth in the Daytona near-miss, they face potential end of season without funding as Brickyard 400 looms andAug. 5 could mark their slate’s end.
MENTIONED IN THIS ARTICLE
Johnny Benson
James Ince
Benson
Nascar
Pocono International Raceway
Tide
McDonald’s
Kodak
Ince
Indianapolis
Woman Engineer Nadine Haupt Breaks CART Barriers
Nadine Haupt, Cosworth Racing track support engineer for Patrick Racing, is the only woman in the CART pits. She describes a tough industry yet receives general acceptance, proving her skills and determination despite lingering questions about gender roles. Jim McGee affirms she would not be in her role without the ability to do the job.
MENTIONED IN THIS ARTICLE
Nadine Haupt
Haupt
Cosworth Racing
Patrick Racing
Rober
Plainfield
Patrick
Jim McGee
Smith team switches to Ford and Penske engines
Smith’s Ultra Motorsports will move its Jim Smith owned Winston Cup operation from Chevrolets to Ford this season, with Penske engines powering the cars. Michael Waltrip returns to the No. 7 car, Bobby Kennedy returns as crew chief, and Rusty Wallace and Jeremy Mayfield have powered eight poles and four wins this year with Penske engines. Waltrip, winless in 447 Cup races, reflects on the shift and collaboration with Smith. Meanwhile Jacques Villeneuve agrees to three more years with British American Racing in Formula One, and Sterling Marlin to drive Kenny Irwin’s Busch Series car for the remaining six races after Irwin’s fatal crash.
MENTIONED IN THIS ARTICLE
Michael Waltrip
Jim Smith
Penske
Rusty Wallace
Jeremy Mayfield
Smith
Bobby Kennedy
Ford
Waltrip
Bobby
Ultra Motorsports
Mike Wallace
Villeneuve
Jacques Villeneuve
Williams-Renault
Sterling Marlin
Kenny Irwin
Irwin
New Hampshire International Speedway
South Mobility Chevrolet
SABCO
BellSouth Mobility
Ted Musgrave
Long Pond
Also Mentioned on This Page
Carquest Auto Parts
Jeff Burton
Craftsman Trucks
Greg Biffle
Kurt Busch
NHRA
Seattle
Seattle International Raceway
Joe Amato
Kurt Johnson
del Worsham
Amato
Tony Schumacher
Denver
Whit Bazemore
Johnson
Angelle Seeling
Gary Scelal
Sonoma
Calif
Greg Ray
Hampton
Victory Lane
Ray Ted
Bellerra Resort
Sparta
Hopkins
Hendrick Engines
Goodyear
Jack Roush
Target
Max Papis
CART
Fop
Michael Andre
Roberto Morano
Paul Tracy
Gil de Ferra
Moreno
Kentucky
Kentucky Speedway
Indy Racing League
Indy Fao
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!