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Hotels offer loyalty discounts to drive direct bookings
Major hotel chains push member rates to bypass travel sites. Choice Hotels begins a 7 percent member discount on ChoiceHotels.com and app for 27 million members. Hyatt, Marriott, and Hilton offer tiered direct-booking perks, free Wi Fi, and mobile check in, aiming to curb OTA commissions while preserving partnerships with Expedia and Priceline.
MENTIONED IN THIS ARTICLE
Choice Hotels International
ChoiceHotels.com
Choice Privileges
Hyatt Gold Passport
USA
Canada
Australia
Marriott International
Marriott Rewards
Marriott.com
Drew Pinto
Marriott
OTA
Ellen Lee
Hyatt
Otas
Melissa Maher
Expedia
Travelocity
Orbitz Worldwide
Hotels.com
Maher
Hilton
Hhonors
Mark Weinstein
Flavie Lemarchand-Wood
Priceline.com
Priceline
Booking.com