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Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
Feb 01, 2009
Page
7
Meritrust Credit Union, with two Lawrence branches, will promote its name change from Boeing Wichita Credit Union during Super Bowl ads. CEO Bob Corwin cites targeted marketing value and reduced confusion with Wichita affiliation as key reasons for the rebrand.
Meritrust Credit Union launches a five spot TV push during NBC coverage on KSNT to mark its name change from Boeing Wichita. The effort targets current members and community awareness while avoiding member disruption as branches update signage. The merger of merit and trust was chosen from 400 names. Meritrust now reports 600 million in assets and 220 employees.
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