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Lawrence Journal World in Lawrence, Kansas

30 Dec 1996

Page 3

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Newspaper

Lawrence Journal World

Location

Lawrence, Kansas, United States of America

Date

Dec 30, 1996

Page

3

Kansas State Fans Ready for Cotton Bowl Road Trip

Kansas State supporters from Lawrence and Kansas City plan a 400 mile convoy to Dallas for the New Year’s Day Cotton Bowl against Brigham Young. An estimated 150 to 200 Lawrence residents join the 16 seat “Woody’s Wagon” and family groups from the Bradley clan will make up the trip, marking the program’s first New Year’s Day bowl game.

MENTIONED IN THIS ARTICLE

Lawrence Kansas State Wildcat Kansas City Ottawa Dallas Texas Stadium Wildcats Brigham Young Steve Johnson Douglas County Outbackers Kansas Bradley Steve Wood Wood Manhattan Cook Yover journal-Womb KSU BYU
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KSU bowl game marketing gimmicks spread across Manhattan

Kansas State fans snap up Cotton Bowl themed items as merchants push affinity marketing. Sunflower Bank offers a 5.25 percent CD with a 6.25 percent rate if KSU wins. Local stores sell W ines, diamond pendants, program copies and cotton themed displays while radio stations leverage the Bowl for public relations and Dallas events.

MENTIONED IN THIS ARTICLE

Manhattan Wildcat Kansas State Sunflower Bank Rickel- McMillin Kansas State University Richard Coleman Coleman Chicago Bulls Kansas University New York Yankees Dallas KSU Teresa Rickel-McMillin Fields of Fair Winery Paxico Fields of Fair Rickel-McMillin Wildcats Brigham Young Robert Haines Haines Varney Jon Levin Danenberg Jewelers Tonya Smiley Danenberg Wartell
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