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Trends in catalogs shape consumer lifestyles and branding
A deep look at the booming catalog industry shows how print and web channels fuse to shape consumer desire. Analysts note 1998 to 2000 growth, with 15 billion catalogs mailed and 70 percent circulation increase, as brands craft storytelling to position shoppers within aspirational lifestyles.
MENTIONED IN THIS ARTICLE
U.S. Postal Service
U.S
Richard Hooker
Rothstein & Memsic
West Hollywood
Calif
Sherry Chiger
Catalog Age
John Lenser
Lenser
San Rafael
Worthington- Levy
Hooker
Lands’ End
Williams-Sonoma
Wal-Mart
Sept. Il
Chiger