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Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
Dec 09, 1936
Page
10
Nash reports sales, shipments and rising orders for the 1937 Nash Ambassador and Nash LaFayette. Shipments to-date exceed last year by over 100 percent with November the second largest in Nash history. December production up more than 40 percent and dealers expanding nationwide as demand outpaces capacity.
The clamor for 1937 Nash cars continues as the public has decided that Now It's Nash. Motorists flock to dealer showrooms to place orders for 1937 automobiles, and even with rapid production expansion thousands of orders remain unfilled as December approaches.
In a rapid 414 day test a 1987 Studebaker Dictator six sedan driven by Ted Ellis for Pennzoil covered 4024 miles from Los Angeles to the Canadian border and back using only 1 pint 15 quarts of oil.
Paul G Hoffman reports the Studebaker crossed 4024 miles with fuel efficiency averaging 20 percent miles per gallon and only 3 ounces of motor oil used over 2477 miles after sealing crankcase by Los Angeles officials. The car reached up to 7000 feet altitude and crankcase temperature stayed under 150 degrees.
Los Angeles reports a 110 hour trip totaling 879 miles per day as Pennzoil lubricants support the fleet. Goodyear dealer A B Carter predicts strong Christmas buying and holiday spending on tires as families opt for utility purchases rather to avoid forgotten gifts.
The necktie toy and jewelry businesses face a heavy rush of trade as the Christmas season approaches. Industry observers anticipate strong consumer spending, signaling a robust retail period across these gift sectors.
The article notes season preparations with special merchandising and promotes tires as a practical Christmas gift for drivers. It highlights that new tires offer lasting safety by stopping quickly in emergencies, and mentions accessories like heaters and cigar lighters as growing business contributors for the season.
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