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Old tobacco playbook reborn in e-cigarette marketing
Richmond based reports on how e cigarettes mimic classic tobacco tactics to lure new users including TV spots and sports sponsorships. FDA plans future rules but currently marketing runs with few restrictions, raising concerns about youth appeal and health impacts.
MENTIONED IN THIS ARTICLE
Richmond
Jenny McCarthy
Food and Drug Administration
Mitch Zeller
FDA
Center For Tobacco Products
Associated Press
Tobacco Company
NJOY
Blu eCigs
Logic
New York City
Swisher International Inc
Swisher Sweets Cigars
Blu
Lorillard Inc
Mr. Cool
Joe Camel
Spencer Tracy
Joe DiMaggio
Ronald Reagan
Courtney Love
Bruno Mars
Stephen Dorff
McCarthy
the View
Dom
Timothy de Waal Malefyt
Fordham University
Business School
Matt Myers
Reynolds American Inc
Altria Group Inc
Philip Morris USA
Jason Healy
Healy
Zeller
Resound