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Alaska Airlines to buy Virgin America in $2.6 billion deal
Alaska Airlines parent confirms a $2.6 billion buy of Virgin America, creating a Pacific Northwest West Coast powerhouse. The merger boosts industry consolidation after four mega deals since 2008, with Alaska aiming to be the go-to airline along the West Coast. Analysts note the high price amid a JetBlue bidding context, expecting long-term gains for Alaska investors.
MENTIONED IN THIS ARTICLE
Alaska
Virgin
Shake On
West
Alaska Airlines
Virgin America
American-Us Airways
Alaska Air
West Coast
Pacific Northwest
Seattle-Tacoma International
Oregon
Portland International
Richard Branson
California
San Francisco
Los Angeles
Jim Corridore
S&p Global Market Intelligence
JetBlue
Ramsey
Brian Belski
BMO Capital Markets
U.S
Belski
Willmar
Minn