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Newspaper
Las Vegas Sun
Location
Las Vegas, Nevada, United States of America
Date
Oct 23, 1977
Page
12
UNLV marketing professor Dr. Lawrence Dandurand reports 32 dimensions of the Las Vegas image ranked by 73 visitors. Tourists prize courteous employees, friendly clientele, good odds, and well-lighted parking, while gambling during dining and valet service rank low. Downtown and Strip patrons differ on emphasis.
Rossi Ralenkotter of the LVCVA says a formal study of visitors gaming preferences will guide advertising shifts to attract visitors from Atlantic City. The project aims to profile 4,000 visitors next year, with 1,000 interviews in the first March release.
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