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Remain Fluid In Our Advertising LVCVA Eyes Atlantic City Threats
Las Vegas advertising chief Burton Cohen says the LVCVA will keep a fluid policy as gaming shifts in Atlantic City and energy policy looms. He expects billboard campaigns to lure visitors, notes two year horizon before Atlantic City impact, and stresses top entertainment and strong visitor profiling to guide a roughly $1 million budget for 1977-78.
MENTIONED IN THIS ARTICLE
Atlantic City
Las Vegas
Burton Cohen
The
Authority
Cohen
Caesars Palace Hotel
Paign
Rossi Ralenkotter
Ralenkotter