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Newspaper
Las Vegas Sun
Location
Las Vegas, Nevada, United States of America
Date
Dec 29, 1977
Page
15
A TV and print campaign pitches Vantage cigarettes as a low tar option that preserves flavor. The ad promises to replace high tar with a product that smokers can enjoy lighting up, including Regular Menthol and Vantage 100s, with a New Year friendly message.
A new product claim highlights reduced tar while preserving rich flavor. It targets smokers seeking smoother experience and fewer contaminants without sacrificing taste.
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