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Milk Goes Bananas Flavored Milks Boost Profit in Test
Flav-O-Rich low fat flavored milks in plastic containers show strong sales gains and higher profits. Lester May of Flav-O-Rich, UDIA, credits a four flavor promotional plan conducted with DRINC. May notes ongoing competition from substitutes and cites a 51 percent route-sales spike.
MENTIONED IN THIS ARTICLE
Lester May
Dairymen, Inc
May
United Dairy Industry Association
UDIA
Dairy Research Inc
DRINC
Coca-Cola
Department of Agriculture
Senate Agriculture Committee
Washington