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ADA Approves Record $15 Million Budget for 1969
The American Dairy Association approves a $15 million 1969 budget at a Minneapolis meeting attended by 300 plus directors staff and guests from 46 member units in 49 states. A $12 million consumer advertising plan funds TV magazines newspapers outdoor radio and point of sale. An enlarged $1 million R D budget includes $90 000 market research and $125 000 grants to universities. President Troy Kern stresses need for industry support to sustain innovation and market growth. A new uniform membership affiliation and service agreement is approved.
MENTIONED IN THIS ARTICLE
Board of Directors
American Dairy Association
Minneapolis
ADA