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Honan Urges Milk Cooperative Unity and Promotion Support
Dr. James E. Honan general manager of Inter-State Milk Producers' Cooperative addressed dairy farmers at the Philadelphia annual meeting urging strong membership adherence to negotiations for milk prices. He cited the Order 4 Advertising and Promotion Agency program’s 3 034 000 income in seventeen months, with about 20 percent spent on Dairy Councils in Philadelphia Baltimore and Washington and the rest on national promotion and local ads. He warned that losing milk control and the Pennsylvania Milk Marketing Board would hurt dealers and farmers and urged continued support while posing questions on price policy consumer reaction and regional Class I premiums. The meeting was at the Marriott Motor Hotel City Line Avenue Philadelphia and serves farmers in PA NJ DE MD VA and WV.