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Purina Calf Growth and Egg Board Promotion Programs
The text highlights a Purina Calf Growena program for 3 to 6 months aiming for fast calf growth and early freshening with a 16 percent protein ration fortified with vitamins and minerals. It also notes aggressive publicity by the American Egg Board, stressing consumer education, cholesterol fear countermeasures, TV and print ads, cooperative campaigns, merchandising, and market research led by president Richard L. Kathe.
MENTIONED IN THIS ARTICLE
Purina
Neppco
American Egg Board
Richard L. Kathe