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Outstanding Speakers Highlight PENB Annual Meeting in Chicago
Chicago reports that Louis Cheskin of the Color Research Institute presented a motivation study on eggs showing homemakers favor eggs but link them to children and breakfast. The survey found under 30 homemakers less aware of egg benefits and that one third lack motivation to include eggs in breakfast menus, though 91 percent view eggs as a breakfast food. Dr. W J Stadleman of Purdue University discussed PENBs future as retiring chairman.
MENTIONED IN THIS ARTICLE
PENB
Poultry and Egg National Board
Louis Cheskin
Color Research Institute
Herbert Beyers
Chicago
Cheskin
Chaikin