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Laguna News Post in Laguna Beach, California

19 Dec 2013

Page 4

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Laguna News Post December 19, 2013 Page 4 old newspaper archives

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Articles on This Page

This newspaper page contains 3 articles. Subscribers can read the full text of each article.

Newspaper

Laguna News Post

Location

Laguna Beach, California, United States of America

Date

Dec 19, 2013

Page

4

Serrao's Christmas Trees Span States From Coast to Coast

Serrao and crew installed and decorated 17 holiday trees up to 115 feet tall, mainly in Southern California with one in an Arizona mall and another in Colorado. Trees travel 600 miles from Mount Shasta area each August to select top specimens. Prices reach $1,000 per foot, and projects include large venues like Fashion Grand Newport Beach and South Coast Plaza Costa Mesa.

MENTIONED IN THIS ARTICLE

Serrao California Arizona Colorado Ireland Singapore Fashion Grand Newport Beach Christ Cathedral Garden Grove South Coast Plaza Costa Mesa Los Angeles Mount Shasta
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By the numbers on South Coast Plaza tree height and pricing

The article notes a 96 foot Christmas tree at South Coast Plaza and an 115 foot height claim for the tallest trees installed by Victor Serrao at malls in Los Angeles and Arizona. Serrao charges $1,000 per foot for each white fir tree.

MENTIONED IN THIS ARTICLE

South Coast Plaza Victor Serrao Los Angeles Arizona
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From Mount Shasta to Orange County a family chart

The piece traces a Northern California to Orange County move by Vida and Serrao Kane, who bought their father’s tree business in 2007 and now run three ventures. Kane leads decorating while Serrao handles operations, coordinating about 60 employees across the firms. He enjoys the logistics and says after busy periods a month or two of three ventures, returning to one feels different. He plans a warm February vacation and then restarts the cycle.

MENTIONED IN THIS ARTICLE

Vondra Kane Kane Serrao
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Also Mentioned on This Page

The Gina Vida Vido Leonard Ortiz Orange County Register Mark Rightmire Orange County Mission Viejo Iramseth Ocregister.com James Barkley Westin South Coast Plaza Christine Cotter Laguna Beach United Methodist Church SYTHE Colorozim Otto Moli Lagunabeachumc.org
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