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Newspaper
La Grande Evening Observer
Location
La Grande, Oregon, United States of America
Date
Sep 23, 1909
Page
7
The Golden Rule Co presents its fall opening featuring an annual exhibition of new autumn fashions from the fashion centers. The display highlights long coat dominated two piece suits with swagger lines, slender silhouettes, rich materials, and fashion novelties. The event aims to be the area’s most notable style show.
A retailer lists sizes for infants to teens offering garments and accessories. The inventory includes coats, tailored pieces, headwear such as bonnets, bear skin hats, silk bonnets for tots, felt hats for school girls, and new fashion items for young ladies.
Fall line in ladies trimmed hats priced at 2.75 with new shapes in velvet satin beaver felt and plush bodies trimmed. Emphasizes latest shapes from the eastern market and offers customers to try on hats in store to select the most becoming hat.
An ad promotes the extensive assortment of menswear including worsted and cassimere suits from M. Born & Co. It touts fit guarantees, showcases sample fabrics, claims Born as the world’s largest tailoring house, and highlights STAR BRAND shoes and a popular priced, durable line.
The display features our stock plus McKibben's famed furs with a wide range of ladies neckwear coats and men's coats. From affordable neckpieces to sealskin coats the line promises something for every buyer and is described as an opportunity not to miss.
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