Advertising as a Real Science in Kansas City Commerce
C B Phipps advertising manager of Doerflingers Park store argues advertising is a disciplined profession requiring brains and method. He cites his varied experience in Kansas City and La Crosse and shares epigrammatic guidance on continuous, truthful, eye catching ads, sizing up clientele, and avoiding exaggeration to drive actual sales.
MENTIONED IN THIS ARTICLE
C. B. Phipps
Doerflinger’s Park
Phipps
Jones’ Dry Goods
Bernheimer’s
Mitchell's
All of
Kansas City
la Crosse
Tribune
Tribute to Dead Veterans on Memorial Day
The piece honors veterans and the Civil War era sacrifices that established democracy and brotherhood. It cites 2 859 152 men, war costs of 6 500 000 000, nearly three million men served, and almost one million died. It proclaims peace from coast to coast and unity under one flag.
MENTIONED IN THIS ARTICLE
Atlantic
Pacific
Lakes
Gulf
Spectacular close of motor races at Indianapolis speedway
The Indianapolis event ends with fourteen races on May 39. The fifty mile Remy Grand Brassard race carries a $50 weekly salary, rising to $75 if a Remy magneto is used. Barney Oldfield headlines, racing his Benz against time to set world records for a kilometer a half mile and a mile.
MENTIONED IN THIS ARTICLE
Indianapolis
Ind
Indianapolis Motor Speedway
Barney Oldfield
Falls From Tree Breaks Boy’s Leg
Wells O Keefe 15 son of Mr and Mrs George O Keefe of 1008 Division street fell from a tree while rescuing a kitten. He broke his left leg in two places and was taken to St Franc is hospital where he is resting easily.
MENTIONED IN THIS ARTICLE
Wells O'Keefe
George O'Keefe
Division Street
St. Francis Hospital
Dover?Doxe y Defense Suffers Setback
In St Louis on May 30 Judge Grimm refused to strike Columbus Nebraska witnesses’ testimony about cacodylate of soda purchases by Dr Loren B Doxey, deal inflicting a blow to the Dora Doxey murder trial defense.
MENTIONED IN THIS ARTICLE
ST. Louis
Dora Doxey
Wm. J. Erder
Grimm
Columbus
Nebraska
Loren B. Doxey
Former St. Louis Auditor Takes Own Life
Percy Dierkes former city auditor shot and killed himself at his home in St Louis Mo He had attempted suicide by gas Saturday and had shown apparent long running worry though family could not determine the cause
MENTIONED IN THIS ARTICLE
ST. Louis
Percy Dierkes
Dierkes
Taft to Get His Crippled Bill
President Taft nears receipt of the Senate railroad bill in Washington and faces a joint conference if the House rejects. Regulars demand a conference to reshape the measure toward Taft’s plan as campaign pressures mount from Wisconsin’s La Follette and Minnesota’s Clapp.
MENTIONED IN THIS ARTICLE
Washington, D. C
Taft
Senate
Congress
House
la Follette
Wisconsin
Clapp
Minnesota
Iowa
Roosevelt Keeps Low Profile Ahead of Geographical Society Luncheon
London May 30. Roosevelt, staying near Dorchester House where Reid hosts Amb. Reid, keeps to himself while planning for tomorrow’s Royal Geographical Society reception with Lord Kitchener and Curzon. He attended Reid's Ritz reception and spent the afternoon with family shopping, while Root and Roosevelt have not met in London.
MENTIONED IN THIS ARTICLE
United Press
London
Elihu Root
Hyde Park Hetel
Dorchester House
Ambassador Reid
Col. Roosevelt
Roosevelt
Royal Geographical Society
Lord Kitchener
England
Curzon
India
George Reid
Ritz
Comet Crosses Orbit Tonight Over Earthly Path
Halley's comet will cross the earth’s orbit tonight and proceed into space after a spectacular display. Father Brennan, who watched it for hours, predicts continued visibility for several weeks before fading away for seventy five years.
MENTIONED IN THIS ARTICLE
ST. Louis
Haliey
Father Brennan
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Marquette Cement Mfg. Co
la Salle, Ill
Chicago
Marquette Bldg
L. M. Goddara
Pic
Ture
G. Loomis
D.C. Lewis Letter Co
McMillan Bldg
Frank Kohn
A. Koblitz
Fourth St
la Crosse, Wis
Eeenae
Ad Man
Mr. Merchant
Leokeon
LaCrosse
Wis
DOXEY
Root
Teddy
Peosta
Rytr
Lund Sy
Tas
Munyon
Security Ye S Bank
Morris & Hartwell
Lacrosse, Wis
C. Right
Woodie
Dawson
Princeton
N. J
Prositic Qui Inc
Buti
Wee Lear