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Indoor movie houses reshape postwar exhibition trends
The article notes a boom in family type indoor theaters in regional centers led by General Cinema Corp. A projected 550 new units in three years plus 450 more on highways could add about 140 million in yearly box office and 50 million in film rentals. Simultaneous first run releases may spread films across suburbs, addressing theater shortages.
MENTIONED IN THIS ARTICLE
Sylvia Porter
Exurbia
Manhattan
Sound of Music
Paramount
M-G-M
Richard A. Smith
General Cinema Corp
Smith
Commerce Department
The
Hall Syndicate, Inc